NOMA Blog | Stories, Innovation & Lifestyle

The tingle is the cooling agent, not the nicotine. Which means the pouch that feels strongest to you may be one of the weakest in the range — and that misunderstanding costs people money.

The complete NOMA range in one table — strength, flavour family, sweetness, cooling and who each one is actually for. Bookmark this instead of guessing.

Yes, but not the way milk does. A pouch past its date is stale rather than dangerous. Here is the real shelf life, why heat matters more than time in this part of the world, and whether the fridge is actually a good idea.

Twenty to forty minutes for most people, up to an hour at the outside. But the number matters less than the shape of the curve — and five specific things make a pouch fade early.

Slim, mini, moist, dry, all-white, nic salt, pH, portion, buzz, drip. The category is full of words nobody explains. Forty-two of them, defined plainly and in alphabetical order.

A nicotine pouch is a small, tobacco-free pouch placed between the lip and gum. No smoke, no vapour, no tobacco leaf. Here is the complete plain-English definition, and how it differs from snus, vape and gum.