NOMA Blog | Stories, Innovation & Lifestyle

Twenty to forty minutes for most people, up to an hour at the outside. But the number matters less than the shape of the curve — and five specific things make a pouch fade early.

Almost everyone new to pouches buys too strong, has a bad first ten minutes, and blames the format. A four-week plan for adults, built around finding the lowest strength that works rather than the highest you can tolerate.