NOMA Blog | Stories, Innovation & Lifestyle

You are one of these. There is no fifth option where you are simply a normal person who uses nicotine pouches in a balanced way. Identify yourself below.

Sommeliers pair wine with food. Nobody has bothered to do it for pouches, and in a country that eats like this one, that is an oversight. Nasi lemak, teh tarik, durian, char kuey teow, and the 2am mamak table — paired properly.